Certainly, one of the biggest factors Pokemon Go! has going for it is just how much hype this game has produced in such a short time.
From social media to CNN, the game seems to be getting mentioned any and everywhere.
Our first stop on creating new sales funnel-inspired by Pokemon Go! is looking at strategies to generate that same sort of hype.
even millennials still report a sense of brand loyalty, hype can be used to spread your brand, and your sales funnel far and wide to new audiences.
Ensure Your Product or Service is Available to Influential People
It’s an age-old trick in marketing: get the sports heroes and the celebrities to rally behind your brand.
But in today’s world, the rules have changed a little bit.
Instead of just hiring any old celebrity to pitch your brand, marketers are going beyond this infomercial feel.
In fact, Pokemon Go! has
celebrities of all types feeding into the brand’s funnel as they post Instagram images of their in-app buys and other, organic-based advertising.
Although you might not have the big bucks to pay a famous celebrity, consider who’s well-known in your niche, and get them to broadcast your funnel.
Start Early and Get Partners Involved
Surprisingly, Pokemon Go! was in the works since 2014.
Imagine all that hard work that went into ensuring that the hype for their sales funnel was ready to go!
research has shown how preparing your sales funnel and your brand offerings are a critical part of success.
And Pokemon Go! is also
no exception when it comes to partnering with others in the industry to make their vision a reality. Using your existing brand partners and starting early with them helps establish avenues and new audiences for your sales funnel, even as your partners sound the alarm for how great your brand is.
Pair Your Funnel with an Engaging Emotion
Pokemon Go! has captured a unique emotion to foster a sense of hype: nostalgia.
As millions of people who grew up playing Pokemon latch onto the game, they’re reminded of good memories of their childhood.
That gets them talking at a far greater rate and also gets other people wanting to get in on the fun.
Consider each step of your sales funnel and what emotions it reinforces in your audience.
Look to encourage those emotions that get them excited and happy to talk about the brand making them feel so good.
Make it All About Sharing
As attention spans have continued to drop in our tech-centered society, so has the time available to generate hype in any one customer.
But just like with engaging emotions, Pokemon Go! has essentially created an experience that you can share.
Remember all those loyal fans enjoying a feeling of nostalgia?
They’re 78% more likely to share the brand and get others to join.
Just like the hype created at any event, this sharing aspect is a surefire hype-creator.
Hone the steps in your funnel by asking how easily your customers can share them and your brand.
Campaigns that use concepts like “paying it forward” or even link sharing also pass on part of the funnel to others, but also get them excited.
Protip: Don’t confuse hype with malicious talk. While passionate detractors of a brand or sales funnel can be a powerful force to spread your brand image, negative marketing should be used carefully and hesitantly when looking to get the word out.
Innovation Hits the Attention Jackpot